We inspired greatness in each other and trained for months (each week drinking just a little more beer), and on June 5, 2011, we came through like champs at the Dexter – Ann Arbor Run. Special thanks to the City of Ann Arbor (coolest cops on the planet), and to everyone who helped us exceed our goal – we raised $5,500 for Alex and his parents report he is doing well. Hang in there little man – the run may be over but we’re still rooting for you!

Directly from our daredevil CFO…I followed this thermal from Whitmore Lake to Brighton at 9:30 last night. It went from pretty to pretty scary. Lightning and high winds began with the cloud forming a funnel.

I just remember thinking how fortunate I was to have life insurance as I stood in the path of the beast! My thoughts and prayers go out to those impacted by this seasons severe weather.

- Mike



FOR IMMEDIATE RELEASE

DATE: May 25, 2011

MyInsuranceExpert.com Accidently Leaks Ad Pitch

Insurance Firm CEO Sends Confidential Email to Entire Mailing List

(Troy, MI) – On Tuesday, May 24, 2011 at 4:45 p.m., Lorne Zalesin, CEO of online life insurance brokerage firm MyInsuranceExpert.com, inadvertently sent a confidential email to the company’s entire mailing list.

The email was intended to solicit feedback from MyInsuranceExpert.com’s leadership team, board and investors about advertising concepts presented by the company’s ad agency. Zalesin was concerned that MyInsuranceExpert.com’s customers and prospects might find the concepts offensive. Making matters worse, the concepts in question were attached to the email.

Read the full post on MyInsuranceExpert.com Accidently Leaks Ad Pitch.

You might NOT want to sit down for this one. Scientific American recently reported that regardless of physical activity levels and body weight, the more you sit, the higher your risk of death and disease. The good news is that you may be able to undo the metabolic damage induced by sitting for prolonged periods by simply taking little breaks and walking around at a leisurely pace. So go ahead, get up and take a stroll, right after you check this out…

Via: Medical Billing And Coding

“Easy to work with” was recently cited by eMarketer.com as the #1 most valued trait of insurance providers according to U.S. consumers. Our CFO, Mike Zultowski, provided some color to the company on what “easy to work with” means…
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Easy: Order a meal at Taco Bell or McDonalds. Look at a picture of the meal and tell the server “#1.”

Not Easy: Try ordering a hamburger at Bagger Dave’s for the first time, or sushi for that matter. You need a pencil and paper to order and the number of possible meal combinations is in the tens of thousands – not eight like McDonalds.

Read the full post on Easy to Work With.

On June 5, a team of runners (and walkers) from MyInsuranceExpert.com called “Follow Me to the Beer Tent” will be participating in the Dexter-Ann Arbor Run. We’ve chosen to donate our sweat to Alex’s Army to benefit 3-year-old Alex Mandarino. This cause is close to our hearts, as Alex is a family member of one of our Advisors.

On Monday, March 14th, Alex’s family got the devastating news that he has a rare cancer called neuroblastoma. The primary tumor has been removed, but not before the cancer spread to many parts of his bone marrow making his condition a critical stage 4. Alex’s best chance of recovery is an expensive experimental treatment which is not covered by his health insurance.

Read the full post on Follow Me to the Beer Tent.

We were shocked and appalled at the poor taste shown by some of our team members on our first annual Inappropriate T-Shirt Day. Formal complaints have been filed and disciplinary action has been taken by the Human Resources Department. JUST KIDDING!!!! These outrageous displays of hilarity even went on parade at noon. The Freshman class looked a bit dumbfounded, but they’ll get used to it. Eventually.

When Woody Allen said, “There are worse things in life than death. Have you ever spent an evening with an insurance salesman?”, we couldn’t have agreed more! MyInsuranceExpert.com recognized this axiom as an opportunity to transform the customer experience and breathe new life into an industry that was dying (pun intended) for a fresh approach.

At MyInsuranceExpert.com, behind all the technology of the internet and through the distance on the phone sits a real person with a life of their own, just like you. Many of us are married; many of us have children, and all us have people in our lives that we love. So we know where you’re coming from when you begin the search for life insurance.

Read the full post on Never Boring.

We have been recognized as one of the 2011 “Michigan 50 Companies to Watch”, an awards program sponsored by the Edward Lowe Foundation and presented by Michigan Celebrates Small Business! Cited as part of the backbone of Michigan’s economy, Michigan 50 companies are recognized for their exceptional entrepreneurial leadership, creation of innovation or use of innovation in creative ways, and their sustainable competitive advantage.

We are so proud to be counted among this group of remarkable companies representing all regions of the state and a diverse range of industries. Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development and venture capital communities. We’ll all be honored together at an awards ceremony during the seventh annual Michigan Celebrates Small Business event, April 28 in Lansing, Mich.